01 / The Operator
I hire well, stay in the work, and hold the team accountable to outcomes. Two Clio Awards and a $100MM+ P&L will tell you the approach works.
Marketing in motion.
15 years. Fortune 50 to Fortune 1000. I run full P&Ls, build teams from scratch, and make work that wins awards and moves revenue.
02 / How I Operate
Endurance as an operating system.
Four-year collegiate swim letterman, co-captain, and Ironman finisher. The same discipline that gets you through a 140.6 shows up in how I run a marketing org: long horizon, daily reps, no shortcuts. I lead like a player-coach — in the work, not above it.
03 / What I Bring
Four disciplines, one through-line: connecting marketing investment to revenue.
01
Leadership & Scale
Built and led a 25-person marketing org spanning Insights, Digital, Creative, Innovation, and Customer Marketing.
02
P&L Ownership
Portfolios from $20MM to $100MM+, full responsibility from Gross Sales to EBIT.
03
Data-Driven Marketing
Marketing Mix Modeling, attribution frameworks, KPI dashboards. 25% efficiency gains.
04
Creative Excellence
Clio Award-winning campaigns. 3.95B impressions. 10-point brand awareness lifts.
04 / The Impact
0B
Media impressions — #FlipTheTurf, 2× Clio winner
0%
Brand growth — 4× the category rate
+25%
Marketing efficiency via MMM & attribution
05 / Where I've Operated
2013 — 2024
Central Garden & Pet
SVP Marketing · 11 years
Led marketing for the $1.5B Garden segment. Built and managed a 25-person team across brand development and marketing plans for a multi-brand portfolio.
2006 — 2013
Johnson & Johnson
Brand Management · 7 years
Consumer and Medical Device divisions. Multiple brands, $80MM+ portfolio responsibility, award-winning campaigns.
1999 — 2004
Manhattan Associates
Enterprise Tech · 5 years
Supply chain software implementations for Fortune 500 clients. Built a foundation in technology, complex B2B sales cycles, and operational excellence.