About · Dan Hoeller

Outside the day job.

The work is on the rest of this site. This page is the other part: a house full of boys and dogs, a long athletic habit that started in a swimming pool, and a stubborn preference for learning things by building them.

01 / What Matters Most

The home team.

Along with my amazing wife, we wrangle three knuckleheads every day. It's been a joy to watch them grow; we still can't believe the oldest is now at the University of Tennessee. Not pictured: our two dogs, a mini goldendoodle and a sheepadoodle. With only dudes and doodles in the house, my wife is a saint.

Family sketch
02 / Learning AI by Building

I didn't take the course. I built the thing.

Instead of certifications, I chose to learn AI by building. Without writing code, I've developed this website and the projects below by asking questions, making changes, fixing plenty of mistakes.

What I got out of it is a decent nose for where the AI hype holds up and where it doesn't, which turns out to be hard to fake. Every one of these started as something I actually wanted to exist.

Claude CodeGitHubNetlifySupabaseCloudflareGoogle OAuthn8nZapierAPIs

RacePrep

A triathlon training app built to scratch my own itch for better visibility into swim, bike, and run training beyond Strava.

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Network Builder

A personal CRM that pulls LinkedIn, email, and calendar into one place, so you can see how a relationship has actually gone instead of guessing when you last talked.

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SaaS Metrics Calculator

A dashboard for measuring key SaaS KPIs and seeing how they respond to assumptions. Shows leaders what actually matters.

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03 / The Athletic Journey
Collegiate swimming

It started in a pool.

I got on a summer swim team around age 6 and never really got out of the water. I wasn't recruited out of high school, so I walked on at Clemson, which meant putting in the work and earning my spot. I earned a letter, and four years later was a co-captain.

That taught me the thing I still believe: the kids with determination usually beat the kids with natural talent, as long as they keep showing up. Long horizon, daily reps, no shortcuts. It's how I train and it's how I work.

Then everything else.

My brother and college buddies were racing triathlons and having a blast; FOMO is a hell of a motivator. There's nothing like a Half or Full Ironman on the calendar to focus your training. Road and mountain biking filled in the gaps.

Ironman

Let's connect.

[email protected]