Marketing Executive · Atlanta, GA

Strategic marketing leadership that drives growth

15 years building brands from Fortune 50 to Fortune 1000 companies. Currently exploring senior marketing roles while selectively taking on consulting engagements.

Dan Hoeller
Capabilities

What I Bring

Leadership & Scale

Built and led 25-person marketing org spanning Consumer Insights, Digital, Creative, Innovation, and Customer Marketing.

P&L Ownership

Managed portfolios from $20MM to $100MM+, from Gross Sales to EBIT.

Data-Driven Marketing

Marketing Mix Modeling, attribution frameworks, KPI dashboards. 25% efficiency gains through optimization.

Digital Transformation

MarTech implementation, sales enablement tools, e-commerce/DTC builds. "Best in Class" retailer recognition.

Creative Excellence

Clio Award-winning campaigns. 3.95B impressions. 10-point brand awareness lifts. Strategy-grounded creative.

Cross-Functional Leadership

Player-coach style. Agency selection and management. Change management across matrixed orgs.

Experience

Background

Central Garden & Pet

SVP Marketing · 11 years

Led marketing for $1.5B Garden segment. Built and managed 25-person team. Full responsibility for brand development and marketing plans across multi-brand portfolio.

Johnson & Johnson

Brand Management · 7 years

Consumer and Medical Device divisions. Multiple brands, $80MM+ portfolio responsibility. Award-winning campaigns.

Manhattan Associates

Manhattan Associates

Enterprise Tech · 5 years

Supply chain software implementations for Fortune 500 clients. Built foundation in technology, complex B2B sales cycles, and operational excellence.

MBAUniversity of Virginia, Darden School of Business

BS, ManagementClemson University

Opportunities

What I'm Looking For

Seeking VP Marketing or CMO roles at consumer brands, tech companies, or manufacturing and supply chain businesses. Open to Atlanta-based, hybrid, or remote opportunities. Also available for selective consulting and fractional CMO engagements.

Let's Talk

Ready to discuss opportunities—whether that's a full-time role, a consulting engagement, or just a conversation about what you're building.

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