Executive Summary
Marketing executive with 15+ years connecting marketing investments to revenue outcomes across B2B2C, CPG, and B2B markets. Grew a $250MM brand at 4× the category rate, unlocked $7MM in incremental retail revenue, and improved marketing efficiency 25% — with P&L management at J&J, commercial leadership at Central Garden & Pet, and a technical foundation built at Manhattan Associates.
Core Competencies
Strategic Perspective
Strategic Planning · Marketing Strategy · GTM (B2B2C, Omnichannel, DTC) · Innovation
Financial Management & Performance
P&L Management · Revenue & Margin Growth · Pricing · Scenario Planning
Brand & Marketing Execution
Brand Architecture & Visual Identity · Performance Marketing · Marketing Insights · Creative Development · Digital Transformation · MarTech · Agency Management
Leadership & Team Development
Cross-functional Leadership · Change Management · Servant Leadership
Professional Experience
$3B+ manufacturer + distributor of lawn, garden, and pet supplies. Member of Central Leadership Council; managed 25 people across Insights, Innovation, Digital, Creative, Customer Marketing, and Customer Care.
- Brand Transformation: Grew the $250MM Pennington brand 8.2% in 2024 — 4× the category growth rate — via positioning, visual identity, and product development.
- Award-Winning Creative: Created and led #FlipTheTurf — 3.95B media impressions, two Clio Sports Awards, +10pt brand awareness.
- New Product Launches: Multi-year innovation pipeline launching $20MM+ in category-leading solutions annually.
- Digital Transformation: Built top-tier PDPs (Salsify, Vizit) earning retailer “Best in Class” recognition.
- Revenue Growth: Secured $7MM incremental revenue with The Home Depot via executive-level negotiation.
- Marketing Effectiveness: MMM + real-time KPI dashboards delivered a 25% efficiency increase.
- Partnership Expansion: Expanded MLB partnership to 9 teams, driving in-store traffic.
- Financial Performance: 98.8% EBIT growth in 2016, +12% in 2017 via margin-accretive launches and price optimization.
- Product Innovation: Best-in-category grass repair product drove sales +36.7% at +840bp higher margins.
Consumer and Medical Device divisions; managed P&Ls, brand strategy, new product development, campaigns, forecasting, and reporting.
- P&L Management: Owned ~$80MM portfolio incl. the $40MM Baby Shampoo business; grew Baby Oil 9.8%, Baby Powder 5.2%.
- Award-Winning Marketing: Led “Thanks, Mom” — 290MM impressions, J&J Global Burke Award.
- P&L Management: Managed $60MM Tucks & ept P&Ls; reversed a multi-year decline, growing Tucks 26.8%.
Enterprise supply chain software; led design, testing, implementation, and support projects.
- Enterprise Implementations: WMS projects for Fortune 500 clients incl. Michelin and Bic; international work at The Diamond Trading Company (DeBeers), London.
Education
Other Activities
Memberships
CMO Collaborative · Southern Off-Road Bicycle Association (SORBA)
Athletics & Interests
Triathlete and Ironman finisher. Avid road and MTB cyclist. Active AI builder — personal CRM, marketing automations (Zapier, n8n), and multiple AI-assisted websites built with Claude Code.